16. HELP OTHERS - HELP YOURSELF

First of all, you've got to stay tightly 'focused' on your specific goal. You MUST focus on achieving just one thing at a time -- to the exclusion of all else, until the job is done.

Second, before you even start, you need to actually write down what it is you want to accomplish. Just get it out of your head and write your idea on a sheet of paper.

Ideas become REAL... if you bring them out into the real world by writing them down...

Third, you must let nothing stop you. Not computer viruses, not the weather, not interruptions, not bad moods, not colds, not anything. It's always easy to find an excuse for not getting those tedious tasks done, but it's those tasks that are holding you up. The sooner you get them out of the way, the sooner you'll be able to see the way forward more clearly.

Finally, don't be afraid to embrace the part of you that wants to make money!

No, I'm not kidding, lots of people (including me) have a 'hang-up' about money-making. Though we want money and we need money, we find it difficult to sell to others.

Well I've got news for you...

There is an element in all of us that can be 'switched' on... and can automatically make us money if we understand and accept that it's there.

You see, most business owners love the business they are in, but HATE selling.

Yet selling is NOT just about money. It's about finding the products and services that people WANT and understanding the triggers that make them BUY now.

Selling is about helping to fulfill other people's needs and giving them what they want. Money is simply the tool you use to measure how well you doing by helping other people get what they want.

Your lack of money is only an indication you have not found out how to help other people get what they want.

Selling is THINKING about what other people want for a change, instead of thinking about what YOU want all the time. It's thinking about how you can HELP other people and get paid by helping them (unless you're a very wealthy philanthropist already, in which case I'll tell you my bank account number!! )

Selling is about thinking how to reach your income goals (one measurement of your success) and what you have to do (legally and ethically) to meet your goals.

It's about creating value ... how to build a value proposition and how to make your offers completely irresistible...

So now I'm going to let you think about that a little while, and I'll tell you more later.

Meanwhile...

Bertil